The founder of NEXT GENERATION fitness centre
is ABKY Corporation.
After doing much research by R and D department (research and development) of ABKY corporation, the corporation has decided to expand its business, opening fitness centre in Perth WA mainly focusing on overweight and obese people. Some of the statistics show that Australia has become a leading country worldwide while holding a huge percentage of overweight and obesity people. "Initial results from the 2011-12 health survey, released by the Australian Bureau of Statistics, show 63 per cent of adults are overweight (35 per cent) or obese (28 per cent). The figure was up from 61 per cent in 2007-08, an increase experts said was concerning. The data shows more men were overweight or obese (70 per cent) than women (56 per cent), but rates have increased for both genders over the past four years." : http://www.smh.com.au/national/nations-number-of-obese-growing-20121029-28f6t.html#ixzz2l0veZij. The business idea of ABKY Corporation is to make "Healthy Australia".
There are also several other fitness centres in WA for example gyms, yoga classes, sports centre, which are regarded as our competitors. But their target customers are different compared to ours. People have choices. However, NG targets customers who are overweight or who suffer with obesity problems.
COMPETITION
In this globalization world there is cut-throat competition in business. The level of competition has increased dramatically, with many firms competitive with each other on the bases of product differentiation and cost. As already mentioned there are strong competitors of NG fitness centre in the market. However we will be competitive through product differentiation.
Competitors in different segments are as follows
GYM
· Snap fitness centre
· Jets fitness centre
· Fitness first centre
YOGA and AEROBIC
· Beyond being
· Bikram yoga
· The yoga space
· Loceys
· Venue west
SPORTS CENTRE
· Mount Lawley sports and fitness centre
· YMCA Morley sports and recreation centre
NG also decided to provide some promotions on festivals and on different occasions like no joining fees in month of December, child discounts, and many more.
TARGET MARKET
Next Generation fitness centre is the only fitness centre in Perth WA whose target customers are overweight and obese. As already mentioned, number and percentage of these people in Australia has been increasing from last 4 years more rapidly.
NG provides 24/7 service to its customers with a prime location in Perth (Mount Lawley). NG is quite near to ECU which is an advantage, as in ECU village there are many students from overseas many of them might be struggling from the same problems, making them part of NG’s target market.
ABKY corporation decided to initially open its first NG fitness centre in Mount Lawley. With a better response, ABKY is going to open its many branches in WA and slowly in whole Australia. As its business idea is to make "Healthy next generation of Australia".
After doing much research by R and D department (research and development) of ABKY corporation, the corporation has decided to expand its business, opening fitness centre in Perth WA mainly focusing on overweight and obese people. Some of the statistics show that Australia has become a leading country worldwide while holding a huge percentage of overweight and obesity people. "Initial results from the 2011-12 health survey, released by the Australian Bureau of Statistics, show 63 per cent of adults are overweight (35 per cent) or obese (28 per cent). The figure was up from 61 per cent in 2007-08, an increase experts said was concerning. The data shows more men were overweight or obese (70 per cent) than women (56 per cent), but rates have increased for both genders over the past four years." : http://www.smh.com.au/national/nations-number-of-obese-growing-20121029-28f6t.html#ixzz2l0veZij. The business idea of ABKY Corporation is to make "Healthy Australia".
There are also several other fitness centres in WA for example gyms, yoga classes, sports centre, which are regarded as our competitors. But their target customers are different compared to ours. People have choices. However, NG targets customers who are overweight or who suffer with obesity problems.
COMPETITION
In this globalization world there is cut-throat competition in business. The level of competition has increased dramatically, with many firms competitive with each other on the bases of product differentiation and cost. As already mentioned there are strong competitors of NG fitness centre in the market. However we will be competitive through product differentiation.
Competitors in different segments are as follows
GYM
· Snap fitness centre
· Jets fitness centre
· Fitness first centre
YOGA and AEROBIC
· Beyond being
· Bikram yoga
· The yoga space
· Loceys
· Venue west
SPORTS CENTRE
· Mount Lawley sports and fitness centre
· YMCA Morley sports and recreation centre
NG also decided to provide some promotions on festivals and on different occasions like no joining fees in month of December, child discounts, and many more.
TARGET MARKET
Next Generation fitness centre is the only fitness centre in Perth WA whose target customers are overweight and obese. As already mentioned, number and percentage of these people in Australia has been increasing from last 4 years more rapidly.
NG provides 24/7 service to its customers with a prime location in Perth (Mount Lawley). NG is quite near to ECU which is an advantage, as in ECU village there are many students from overseas many of them might be struggling from the same problems, making them part of NG’s target market.
ABKY corporation decided to initially open its first NG fitness centre in Mount Lawley. With a better response, ABKY is going to open its many branches in WA and slowly in whole Australia. As its business idea is to make "Healthy next generation of Australia".